Gund. I bought these little guys in the early 80's to live in one of my first antique dollhouse. They all stand about 4 1/2" tall and are each wearing a different outfit. On the left is a little boy wearing a blue cotton romper with a white collar and a cookie in one hand. Next is the daddy bear with a white knit sweater over a off white silk type dress skirt with a plaid bow tie. Then we have an older little boy wearing a red and brown knit sweater with blue trim and a blue and red baseball cap. And last but not least is the only girl in the bunch. I called her the mom but she could be a young girl. She is wearing a maroon velvet dress with white lace and roses.
These bears are made of plastic with a fuzzy coating, they can sit, stand, turn their heads and move their arms and legs. Never played with, just a little age dust.